Fit Bit + CFDA
As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit products such as the FitbitVersa™ smartwatch are carried in over 45,000 retail stores and in 86 countries around the globe.
The CFDA partnered with Fitbit to drive the future vision of wearables fashion, working together to identify the next generation of emerging talent in the fashion tech space
+ gary
For this project I was tasked with translating newly released Pantone colors from the fashion collection being featured and designing a modular set that emphasized lightweight materials that gave us the ability to experiment and test multiple configurations, all while ensuring a true to color match in-camera with little to no editing in post production.
